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SunTegra’s solar shingle sales started picking up as soon as Dow Chemical Co. announced it would stop taking orders for its solar shingle product. No sooner had Dow Chemical Co. ended production of its Powerhouse solar roof shingles than Tesla Motors Inc. CEO Elon Musk announced he was getting into the market.

Tesla isn’t without its competitors, even in the solar roof business. Other companies like SunTegra and Solarmass have integrated products as well, and there is also a sizable list of failures, such as SunEdison’s Ready Solar and PV shingle offerings from Dow Chemical. Speaking after the vote, Musk said that after conversations with SolarCity engineers, “it’s looking quite promising that the solar roof will cost less than a normal roof before you even take the value of electricity into account.”

As Tesla completes on the acquisition of SolarCity and its solar tile technology, Nick Flaherty talks to Oliver Koehler, an industry veteran with over 15 years of experience on the market and technology challenges. This week sees the completion of the deal for Tesla to take over SolarCity, creating a company that captures energy from the solar tile on the roof to feed the home battery and the electric car. But SolarCity is not the first into the market for solar tiles and shingles in the US, and there are pitfalls.

Elon Musk’s highly publicized new solar roof tiles are exactly the type of innovate product that could revive consumer interest in the industry—especially given Mr. Musk’s track record of success. Instead of attaching large rooftop solar panels to an existing roof, solar roofing tiles effectively replace (or cover) the existing shingles. Of course, Mr. Musk isn’t the first to wade into the solar roofing tile space. A few other companies have been selling different solar roofing tile designs for the last few years. And one such company – SunTegra Solar – has had a lot of recent success.

“The construction industry is evolving into a dynamic mix of technology experts and energy innovators working directly with builders to create the homes of the future. In 10-15 years, we’ll see the integration of smarter technologies as commonplace in the design and build process.

Oliver Koehler, CEO of SunTegra, believes the Tesla solar roof marks the start of the PV mass market—and offers an opening for competition. Solar has been on an amazing growth trajectory. As we approach the milestone of 2 million homes with solar power, we need something more beautiful to reach the mass market. Enter the Tesla solar roof.

Governor Andrew M. Cuomo today announced the six winning companies of the 76West Clean Energy Competition, one of the largest competitions in the country that focuses on supporting and growing clean-energy businesses and economic development. Skyven Technologies, a solar heating company from Dallas, Texas, has been awarded the $1 million grand prize, and will expand its operations in the Southern Tier. The competition complements “Southern Tier Soaring,” the region’s comprehensive strategy to generate robust economic growth and community development.

As the solar market continues to reduce cost and expand toward mainstream adoption in the United States, more homeowners are demanding customized solutions that look better than traditional panels. Oliver Koehler and his team at SunTegra have been at the forefront of roof-integrated solar since 2013, anticipating this growing segment within the residential solar market. Today, SunTegra has made the solar roof a reality.

The solar industry produced about $154 billion in total economic activity for the U.S. in 2016, according to the Solar Foundation. While installing solar panels on roofs is the most familiar option for building owners, interest is growing in solar shingles, said Oliver Koehler, founder and CEO of SunTegra in Port Chester. The company offers solar shingles and tile roofs to homeowners and businesses that it claims are more aesthetically pleasing and financially viable alternatives to standard, rack-mounted solar panels.

Murphy Brothers Contracting announced that they are the recipient of the 2017 HOBI Award for Best Green Exterior Product by The HBRA of Connecticut. The HOBI Awards are the most prestigious awards presented annually by the Connecticut-based association of construction professionals recognizing excellence in design, construction, sales and marketing, and financing by members of the organization. Murphy Brothers installed these SunTegra solar roof shingles on a custom-renovated home in Stamford.